Bringing Flow to Dynamic Coaching

The Zone Website

February 1, 2025
Web
Design
Illustration
Interactions
Creative Direction
01 Brand Identity Refresh
02 Website Redesign in Webflow
03 The Result

When The Zone approached Superfunc, they were ready to transform their brand into something that truly embodied their bold, brave, and curious ethos. They were also deeply committed to sustainable business and transformation, values that align perfectly with our own at Superfunc. This shared vision made our collaboration both seamless and inspiring.

Our task was twofold: to reimagine their brand identity and to create a cutting-edge website in Webflow that would bring their story to life online.

Brand Identity Refresh

The Zone’s existing brand had served them well, but it lacked the vibrancy and modern edge needed to resonate with their evolving audience. We began with an extensive discovery phase, engaging with their team to understand the nuances of their mission, values, and future aspirations.

From there, we crafted a refreshed brand identity that featured bold typography, a dynamic color palette, and a suite of graphic elements inspired by the themes of growth and transformation. These elements were designed to be flexible, ensuring that The Zone’s brand could adapt across various platforms and mediums.

Website Redesign in Webflow

With the new brand identity as our foundation, we turned our attention to their website. The Zone needed a digital presence that was as dynamic and engaging as their mission. Webflow was the perfect platform for this project, offering the design flexibility and performance we needed to deliver a standout experience.

We started with wireframes, mapping out a user journey that was intuitive and engaging. The final design featured:

  • Interactive Features: Scroll-triggered animations and GSAP-powered transitions that made the site feel alive and responsive.
  • Sustainable Design: Lightweight code and optimised assets to ensure fast loading times and minimal environmental impact.
  • Storytelling Elements: Sections dedicated to showcasing The Zone’s projects and initiatives, complete with stunning visuals and impactful copy.
  • Custom Integrations: A CMS-driven blog and case studies section that allowed The Zone to easily update content without technical assistance.

The Result

The new brand and website have been a game-changer for The Zone. Their digital presence now reflects their bold and transformative mission, helping them attract new clients and engage their existing community more effectively. The feedback from their team and audience has been overwhelmingly positive, with users praising the site’s design, functionality, and storytelling.

At Superfunc, we take pride in helping brands like The Zone unlock their full potential. This project was a testament to the power of collaboration, creativity, and a shared commitment to doing things differently. We’re excited to see how The Zone continues to evolve and make an impact, and we’re proud to have played a part in their journey.