Local Success Stories: What is Webflow up to in New Zealand in 2025?

Kenyon Shankie

January 22, 2025
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In 2025, Webflow has firmly established itself as a game-changing platform for New Zealand businesses, empowering them to create websites that are not only visually stunning but also optimised for functionality and growth. With its no-code capabilities, seamless design tools, and robust CMS, Webflow is enabling companies across Aotearoa to stand out in the digital space. Let’s take a closer look at some inspiring local success stories that highlight why Webflow is the go-to platform for Kiwi innovators.

Let's See the Numbers

As of January 2025, Webflow powers approximately 600,897 live websites worldwide. In New Zealand, there are about 4,452 active Webflow websites, accounting for 1.62% of the country's CMS market share.  This positions Webflow as the ninth most used CMS in the region. Globally, the United States leads with over 240,000 active Webflow websites, followed by the United Kingdom with 31,406, and Germany with 21,709 – (BuiltWith Trends).

Trackgood

Trackgood, a purpose-driven platform helping brands track the sustainability of their supply chains, chose Webflow because they needed a website that felt as innovative and forward-thinking as their mission. They wanted a design that captured the essence of transparency and impact, and Webflow’s capabilities allowed them to build something both visually stunning and functional. The final result was a site with clean, bold visuals and interactive progress trackers that not only told their story but also engaged their audience on a deeper level. The scalable design has set Trackgood up for future global growth.

John Psathas

World-renowned composer John Psathas wanted a digital home for his groundbreaking works that felt as dynamic and evocative as his music. Webflow’s flexibility allowed for a design that showcased his compositions through a seamless blend of audio, video, and text. The end result was a site that feels alive—a digital gallery where his music and story unfold interactively. Visitors can immerse themselves in his creative journey while media and collaborators can easily access his portfolio. For Psathas, the website is more than a platform—it’s an extension of his artistry.

Kat Lintott

Kat Lintott, an innovative force in immersive storytelling, sought a website that could keep up with her boundary-pushing projects. She turned to Webflow because she wanted something that broke free from traditional templates and gave her full creative control. The final site features bold visuals, a dynamic portfolio, and seamless social media integration, allowing Kat to highlight her diverse range of projects with style. The design reflects her personality and expertise, positioning her as a leader in her field and drawing in new opportunities.

The Zone Global

The Zone Global, a leadership consultancy focused on cultural and team transformation, needed a website that reflected their bold rebrand and innovative approach. They turned to Webflow for its ability to create highly interactive and visually striking designs. The result? A site that communicates their mission through dynamic animations, a custom CMS for easy content updates, and tools for lead generation. The new platform has elevated their brand perception, bringing their vision to life and increasing client engagement.

Wellington Pride Parade

The Wellington Pride Parade’s organisers wanted a site that celebrated diversity and inclusion while being highly functional for their community-focused event. They chose Webflow for its ability to create unique and accessible designs. The site features dedicated accessibility pages, volunteer sign-up systems, and real-time event updates—all of which are easy for organizers to manage. The vibrant design captures the energy of the parade and has driven record-breaking engagement from both volunteers and attendees.

Why Webflow Works for New Zealand Businesses

New Zealand businesses thrive on creativity, innovation, and adaptability, all of which Webflow supports through its:

  • No-Code Design Capabilities: Empowering small teams to build without relying on extensive developer resources.
  • Customisable CMS: Perfect for businesses wanting to manage their content with ease.
  • SEO-Optimised Framework: Helping local businesses rank higher in search results, driving visibility and growth.
  • Scalable Solutions: Catering to businesses of all sizes, from startups to well-established enterprises.

Collaborating with Psychoactive Studios and Obvious Agency

New Zealand’s creative landscape is enriched by studios like Psychoactive Studios and Obvious Agency, who share a passion for pushing design boundaries. At Superfunc Studio, we’ve had the privilege of collaborating with these forward-thinking teams on Webflow projects that redefine digital storytelling. By pooling our collective expertise, we’ve:

  • Created interactive, user-focused designs that resonate deeply with audiences.
  • Explored Webflow’s most advanced capabilities to bring ambitious concepts to life.
  • Tackled complex projects that demand innovative problem-solving and creative flair.

These collaborations highlight the power of community within the creative industry, showing how partnerships between studios can produce extraordinary results for businesses across New Zealand.

Superfunc Studio: Your Webflow Partner

At Superfunc Studio, we’re all about crafting websites that break the mold. With Webflow, we’ve got the tools to take bold ideas and turn them into sleek, functional sites that just work. Whether it’s helping fresh startups make their mark or giving established brands a digital glow-up, we’re here for it.

We’re especially proud of Kiwi businesses and creatives who want to push the boundaries of their visual aesthetic. There’s something uniquely inspiring about working with people who aren’t afraid to take risks and explore new design frontiers. Webflow gives us the freedom to turn those daring ideas into reality, creating websites that truly stand out.

Our approach? Keep it fresh, keep it clean, and make sure it’s built to perform. Webflow lets us push boundaries without breaking a sweat, so your site isn’t just another template clone—it’s uniquely yours.

At the end of the day, we are artists creating art.